The Pink Tax: Why Are We Paying More for the Same Thing?🤯
- Yamini Choudhary
- Apr 10
- 1 min read
Ever walked into a store and noticed that a pink razor costs more than a blue one, even though they do the exact same job? Or that women’s shampoos, deodorants, and even dry cleaning services tend to be more expensive than men’s? That’s the Pink Tax in action.
But here’s the thing—it’s not an actual tax. It’s a gender-based price difference, where products and services targeted at women often come with a higher price tag than nearly identical ones for men.
The frustrating part? Women already earn less on average than men. So not only do we make less, but we’re also expected to pay more for everyday essentials. No wonder the United Nations has called for an end to this unfair pricing.
As an MBA student diving into pricing strategies, I can’t help but wonder—are brands just capitalizing on consumer perception, or is it time to call this out and demand fair pricing?🤯
Have you ever noticed the Pink Tax in your daily life? Let’s talk about it! 💬
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